We started Discreetly Greek in 2009.
Almost after 6 years of being in business this summer, we started this journey to be the flagship of Black Greek paraphernalia showcasing the college experience without using ANY Greek letters.
Some told us, it couldn’t be done. Some told me it would be hard to have Greeks, especially members of Black Greek Lettered Organizations step out of the box with their ‘nalia. Our goal was to brand OUR company. To have other greeks wearing OUR name and logo to represent their organization. It took a lot of planning, plenty of trial and error, and designs that didn’t sell.
Six years later here we are. One of the most well known Black Greek clothing companies in the nation. Some of our shirts themselves are now synonymous with Google searches of certain orgs. We have started a movement and inspired many other brands to do the same thing.
Earlier this year, we really wanted to change how we sell and who we market to. Our inbox is usually filled with questions like:
Why don’t you sell more XYZ org designs?
Where are the fire shirts or ABC org?
Usually I try to come up with a fancy way to answer the question and sidestep the real reason we have awesome Alpha shirts, and very limited shirts for other orgs. The real reason is passion. I bled, sweat, and cried for Alpha. There is no way I can have the same passion, the same drive, and even the same “insider secrets” to make hot shirts for other organizations.
So as of 2015 we have directed ALL of our focus on selling and creating the hottest Alpha inspired shirts and garments. Not because we don’t care about the other orgs, actually on the contrary, when we do new clothing for other orgs, we want it to be the best. We do not want to put out sub-par clothing just for the sake of putting out new designs. We pride ourselves on our artwork, and art direction we give to our commissioned artists, and we want to keep making the best clothes and designs possible, not the MOST.
When we started this company we wanted to be an art driver brand. We branded ourselves as the Signature Lifestyle brand for Greeks. We are connected to the black Greek social life. During the most trying times in our nation, we have been in the forefront fighting for justice, fighting for civil rights, and fighting for change. We want our brand to convey that college experience. The more direct our focus, the more direct our branding stategies can be.
Which brings us to our new line! Our Spring 2015 line is called: The GOLD STANDARD. We named our line to show the Alpha Spirit. Alphas not only have the recognition of being the first Black Greek Lettered Organization, but still remaining a trailblazer in Greek Life after 100+ years on the yard.
We reprinted our Hard Days – Long Nights crew neck now available in gold. It was one of our best sellers last year during winter with our crew neck fleece, so we wanted to come back this spring with the GOLD version for Alphas.
Our next shirt in the release is our new G.I. Joe inspired Cobra Commander. We know the cobra is an iconic symbol in Egyptology and with members of Alpha during their favorite party strolls or step shows so we wanted to create a shirt to bring in some of that classic imagery. We haven’t seen too many shirts with a cobra, and with Alpha trying to get away from the imagery of Apes we thought this was a good opportunity to start that trend.
Our final shirt in the release is my personal favorite from the 2015 collection: The GOLD STANDARD. We really wanted to showcase our style with a street wear design originally inspired by the Yellow Tea Rose. Made in Ithaca was created to be a simple, clean, edgy graphic with an overlay of tattoo styled roses within the bold seven for “The Jewels”. We also added a bottom and top rocker to emulate motorcycle club member jackets to really tie in the Street Wear theme.
I hope you enjoy the new Discreetly Greek line: GOLD STANDARD, I hope you understand our vision, and the choices we are making with our brand.
Thanks for the read!
Rashaun Owner, creative director
Discreetly Greek Brand
Signature Lifestyle Brand
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